Imagine a customer in your town searches Google for “best car battery near me.” If your dealership’s parts department doesn’t pop up in the first few results, you might lose that sale to a competitor. This is why local SEO (Search Engine...
When a dealership notices a surge in visits from local searches for “best engine parts near me,” it’s clear that their SEO efforts are paying off. But how can you consistently monitor and evaluate these successes to ensure your strategies are truly...
In a recent webinar, “Conquering Parts Sales with Paid Ads,” hosted by RevolutionParts, industry experts shared their insights on leveraging paid advertising to increase parts sales. The panel featured Mike Rich, VP of eCommerce, Liam Cambra, VP of...
Sell Parts Like a Girl: Toyota Parts Employee Crushes Goals by Selling Parts Online In the male-dominated automotive industry, one remarkable person has been shifting gears in the parts eCommerce market. Ryanne Brashear, an ambitious parts employee at Ed Martin Toyota...
As a parts manager, you know driving sales for your business is essential to your bottom line, whether through eCommerce or in-store transactions. In today’s saturated digital marketplace, this often means wearing multiple hats, including that of a social media...
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