Kelly Marsden at River City Ford is Dominating Sales Across Canada Kelly Marsden has 15 years of experience in the auto industry and is known for his expertise. When he became part of the team at River City Ford in Manitoba, Canada, he knew they needed to do online...
Close to 93 million people made online purchases during Black Friday in 2019. Black Friday weekend, including Cyber Monday, has become the most popular sales event in the U.S., and that’s due in large part to one thing; marketing. Every year, companies ramp up their...
Many automotive manufacturers have created recommended or mandated programs for use throughout their dealerships to promote the success of the individual dealership and the brand as a whole. OEM programs help manufacturers help their dealerships capture repeat...
Paul Goold of Mike Hale Acura Drives Success Within the First Year of Selling With RevolutionParts Paul Goold has been the parts manager at Mike Hale Acura for the past ten years, and during that time, he has built a successful parts business. Before coming into the...
The most successful dealerships are the ones that work together. Instead of working as separate entities, they should work at one to support one another and promote each other to provide one cyclical customer experience. This is especially true if you want to improve...
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