If you want to convert more online shoppers into customers, then landing pages are the way to go. Whether you’re new to this area of marketing or you’ve made some landing pages but are looking to improve, here are some handy guides to draw in customers and sell more auto parts.
1. How to Market your Auto Parts Store Online
This article by Wishpond covers more online advertising methods than just landing pages (such as remarketing), but it’s helpful nonetheless. Not only does it give tips for creating an optimized parts landing page, but also suggestions for a coupon landing page—if that’s a promotion that interests you.
The best part is that all the information is tailored for creating a great automotive eCommerce store. The automotive industry has specific needs, so not all the marketing stuff you read online will apply to your auto eCommerce website.
2. How to Create A High Converting Landing Page
Especially helpful for business owners new to landing pages, this article by Duck Tape Marketing breaks down all elements of a standard landing page, followed by a few critiqued examples. If you want to create a landing page that really converts well, looking at examples will help you recognize a killer landing page on sight.
3. The Perfect Landing Page
As well as explaining the purpose and goals of your landing page, Smart Insights also describes different types of landing page and how they can integrate with different referrer types—that is, where the traffic is coming from, and how to best take advantage of that information. It’s always a good idea to keep track of key metrics. Remember, a tool like Google Analytics is completely free.
4. How to Make Great Landing Pages (With Crazy High Conversions)
This article by WordStream can help you get the most out of your landing page. It offers great tips in an organized way that’s easy to understand. After sharing some great tips, the page also offers some landing page examples and breaks down why they work.
5. 7 Habits of a Highly Effective Landing Page
This simple checklist is a fantastic resource for refining your landing page and ensuring that you’ve covered all necessary bases. It’s simple, easy to understand, and offers great advice for a highly effective page.
6. 26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips
Even though this article by Unbounce doesn’t specifically cover selling auto parts, it’s a great way to see the variation between different types of landing pages. If you’re unfamiliar with landing pages and need some examples, this is the place to go. Read about different types of landing pages, why they’re effective, and what they could do better.
Have you ever tried A/B testing? Sometimes it’s amazing how much tweaking a color of a line of text will influence conversion rate. Try creating more than one landing page to see which one works best.
7. Landing Page Testing: How to Test and What to Test
Remember that A/B testing thing we mentioned? If you’ve never ran A/B tests before, you probably don’t know where to start. So we’ll tell you now: start here.
Sometimes changing a single line, such as “Sign up” instead of “Get Your Free Guide Now” can have a significant impact on your landing page’s success. This helpful guide by PPC Hero gives great suggestions on what to tweak when testing out your landing page. In general, A/B is a more advanced side to marketing, so while it’s not absolutely necessary to dive into, you can gain an edge on the competition by optimizing your page.
At the end of the day, it’s important to realize your landing page will be unique to you. While many of them share the same elements, this is your chance to promote your business and make a first impression for your brand.
When you find the right landing page, it’ll really boost your auto parts eCommerce store. You might not get it right the first time, but your persistence and hard work will make a positive difference in your numbers!
