Looking to promote your online parts store in the coming months? With Labor Day just around the corner, you’ve got the perfect opportunity to draw in customers with some great deals and promotions! The catch: you’ll need to promote yourself.
However you choose to promote in the upcoming months, don’t wait for the last minute. Here are some ideas to get your creative juices flowing for Labor Day promotions.
Come up with a catchy sale title.
Attract some attention with a name that lets customers know how great your sales will be. With key terms like “blowout” or “super-saver” you’ll entice customers to check out your website. This trick will work for other sales during the year, too!
We’ve got a few suggestions for you, but don’t hesitate to come up with your own.
- Labor Day Blowout
- Grand Labor Day Sale
- Labor Day Power Weekend
- Super-Saver Labor Day Specials
- Online-Exclusive Labor Day Sales
- Labor Day Clearance
- One Day Only Labor Day Steals
Send out emails.
Your customers can’t take advantage of your Labor Day promotions if they don’t know about them. Shoot your customers an email invitation to visit your online store. Let them know about some of your best sales, and ensure them you’ll have plenty of good deals they won’t want to miss.
Use your social media.
Send out the word using Facebook, Twitter, or whichever other social media sites you use to stay in contact with your customers.
Add some Labor Day-themed pictures on Facebook or tags like #labordaysales on twitter for some added effectiveness!
Set up a custom banner on your website.
Lots of companies run Labor Day sales, and visitors to your site shouldn’t have to wonder if you’re participating, too.
With a custom banner, anyone on your online parts store will immediately know they can find a deal with you. Use big, bold letters and bright colors to attract attention, and back up your claims with a few featured items.
Create a website pop up.
Why not advertise as soon as a customer visits your site? Take advantage of the increased traffic to your parts store and build up your email list with a website pop-up window. Ask customers to provide an email address in order to access special discounts.
These promotions can vary, but here are some ideas:
- General Labor Day sales
- Free shipping with a purchase over X dollars.
- 10% discount (or some other amount) on select items.
- Access to a customer loyalty program.
The perfect Labor Day sales can only succeed through a mix of good deals and great marketing. If you can find the right balance, you’re sure to win over more customers this upcoming September. Make sure you have a plan this Labor Day—don’t miss sales to a lack of preparation.
Discounts are always a great way to draw in shoppers, as long as they hear about the deal in the first place. Send out the word and you won’t regret it!
