As 2024 draws to a close, one thing is clear: the online parts market is booming. Despite the ongoing challenges from inflation, supply chain issues, and the continued effects of the UAW strike, RevolutionParts dealers demonstrated that selling parts online isn’t just an option—it’s a proven, profitable strategy. And this year, Cyber Weekend (Black Friday through Cyber Monday) was no exception.
Record-Breaking Success
RevolutionParts dealers came through with impressive performance, driving $6,233,904 in parts and accessories sales during the 2024 Cyber Weekend. This massive total reaffirms that online parts sales are a significant revenue opportunity for those who seize it. Whether it’s a tough year or a smooth one, online sales remain a core revenue stream for dealerships, providing stability and growth in an unpredictable market.
These results are a direct testament to how dealers are leveraging RevolutionParts’ platform to reach more customers, sell high-ticket items, and tap into a growing online market. With a data-driven and easy-to-use eCommerce platform, RevolutionParts helps dealerships future-proof their businesses by selling parts and accessories online—and they’re doing it with ease.
"Some people in my team weren’t sure about it at first. But now they’ve changed their minds—especially after we come in on a Monday morning and have 120 orders in the queue!"
– Bill Green, Parts Manager at Stillwell Ford
Cyber Weekend Top-Selling Brands
While RevolutionParts dealers excelled across the board, some brands really stood out in Cyber Weekend 2024:
The standout parts this year were high-value, high-demand items, showing that consumers are increasingly comfortable purchasing big-ticket items online. Some of the top-selling parts include:
Mirror Assembly
Axle Assembly
Catalytic Converter
Alloy Wheels
Rotor
"If you’re not interested in growing your business, then don’t bother (selling parts online). But if you are, this is a great way to do it. You can start as small as you want and grow at your own pace."
– Bill Green, Parts Manager at Stillwell Ford
The significant demand for expensive items like axle assemblies, catalytic converters, and alloy wheels reveals that consumers are more than willing to spend on parts through online channels.
RevolutionParts Tools and Features
RevolutionParts continues to arm dealers with the tools they need to succeed in the eCommerce space. With an easy-to-use platform that integrates seamlessly with a dealership’s operations, RevolutionParts helps dealers easily manage their parts catalog, fulfill orders, and track sales—all while expanding their market reach.
Key features that drive success:
- Webstore Integration: RevolutionParts dealers enjoy dedicated online stores that are separate from their primary dealership websites, creating a user-friendly, branded experience for customers.
- Marketplaces: Sellers on platforms like eBay and Amazon can seamlessly integrate their catalogs with RevolutionParts’ tools, further extending their reach.
- Catalog Management: Automatic updates mean dealerships always have the latest parts available for customers.
- Order Management: Streamlined order processing helps keep track of sales, shipping, and inventory.
With RevolutionParts, dealerships have the infrastructure to scale and manage their online presence with ease—empowering them to drive revenue and connect with digital customers during major shopping events like Cyber Weekend.
The Growing Necessity of Parts eCommerce
Looking ahead to 2025 and beyond, the auto industry is set to see an explosion in online parts sales. According to NADA, online sales of auto parts and accessories are projected to grow by 50% over the next five years. This growth signals a major shift in how consumers shop for parts—and dealerships need to adapt.
As consumer expectations evolve, the convenience and availability of online shopping continue to drive demand for auto parts. If your dealership isn’t selling parts online yet, now is the time to start.Â
"Selling parts online is a trust fall, but it’s the best thing you’ll ever do."
– Scott Lindwall, Fixed Ops Director at Bommarito Ford
Looking Toward Success in 2025
Heading into 2025, the data is clear: online sales are a necessity for dealerships in 2025. RevolutionParts dealers are already proving that online parts and accessories sales can bring in substantial revenue, as in the impressive performance during Cyber Weekend.
With a platform designed to make online sales simple, scalable, and profitable, RevolutionParts is leading the charge in helping dealerships secure their future and drive even more revenue from parts eCommerce.
“We’ve grown our part sales by 400% within a year (by selling parts online)."
– Ryan Meachem, Parts Manager at Hyundai of the Shoals
