2023 tossed a new set of hurdles at car dealers, making it a year to remember – and not just because of the supply chain challenges that lingered. This time, the mix included the ripple effects of the UAW strike and the ever-climbing inflation. But, guess what? Despite these obstacles, online part sellers remained a vital lifeline. Despite these added twists and turns, online part sellers once again saw high sales during Cyber Weekend. This begs the question: why aren’t more dealers selling online?
The big highlight? RevolutionParts dealers made a splash during the 2023 Cyber Weekend (Black Friday – Cyber Monday). They racked up an impressive $6,533,841 in parts and accessories sales! It’s a clear sign that the online parts market is not just surviving; it’s thriving.
Cyber Weekend 2023
Brand Breakdown
As we dive into the brand specifics of 2023, it’s exciting to spotlight the standout performers of Cyber Weekend. This year, certain brands shone brighter amidst diverse challenges, showcasing their resilience and appeal to customers.
Here are the five MVPs of Cyber Weekend 2023, brands that truly made their mark in the online parts market:
Cyber Weekend 2023 Top Selling Brands
Product Breakdown
With the cost of new and used vehicles skyrocketing, more people are sticking with their current rides. The average age of cars on the road is nearing 13 years – that’s a lot of birthdays! This means folks are investing more in keeping their cars running smoothly. Here’s what they were buying most during Cyber Weekend:
Cyber Weekend 2023 GMV by Product Type
Top-selling parts:
- Air Filter
- Brake Pads Front
- Serpentine Belt
- Brake Pads Rear
- Catalytic Converter
Channel Breakdown
When it comes to where these sales are happening, a dealer’s web store remains the top dog for revenue. This is not your dealership’s website, but a separate web store dedicated to your online parts business. But don’t sleep on marketplaces like eBay and Amazon – they’re key players, too. The trick is to spread your wings and sell across multiple channels.
Cyber Weekend 2023 Sales by Channel
The success of this Cyber Weekend isn’t just a win; it’s a clear signal that this market is robust, resilient, and ripe with opportunities. RevolutionParts dealerships have shown that they’re not just participating in this market – they’re leading it, and there’s no sign of slowing down. Their achievements are paving the way for an even more dynamic and prosperous future in the online automotive world.
And guess what? 2024 is just on the horizon, bringing with it new opportunities and possibilities. If you haven’t started selling online, now is the perfect time to dive in. The online market is buzzing with energy and potential – it’s a party you don’t want to miss. So, gear up and get ready to join this exciting journey into the future of automotive parts and accessories sales. Let’s make 2024 a year to remember!
