The world of auto accessories is booming, and the shift toward online shopping is a big reason why. With more consumers researching and purchasing products online, OEM (Original Equipment Manufacturer) auto accessories are experiencing a surge in demand, especially on platforms like eBay and Amazon. Selling these accessories online presents a massive opportunity for dealerships to expand their reach and generate significant revenue.
In this article, we’ll dive into the top-selling OEM auto accessories that are dominating the online market, and why they’re such strong contenders for increasing your dealership’s accessory sales.
Why Sell OEM Accessories Online?
Before we jump into the specifics of the top-selling accessories, let’s discuss why OEM accessories are so critical in today’s market.
OEM accessories are designed specifically for each vehicle, ensuring a perfect fit and high-quality performance. Customers trust these accessories because they know they’re made to meet the manufacturer’s standards. In fact, over 50% of auto accessories sold in 2024 were OEM. This is a key advantage for dealerships selling genuine parts and accessories—they offer peace of mind and a quality guarantee that aftermarket accessories simply can’t match.
So, which accessories should you focus on to boost your dealership’s online sales? Let’s take a look at the top-selling OEM auto accessories that have proven to be the most popular and profitable.
All-Weather Floor Mats
All-weather floor mats are by far one of the most popular and highest-grossing OEM accessories. These mats are practical, affordable, and incredibly easy to install, making them an easy upsell for both new and used vehicle buyers.
Why do they sell so well? Well, they provide protection against dirt, mud, and moisture, especially in areas with wet or snowy climates. With SUV and pickup truck sales continuing to rise (especially in places where mud and snow are common), customers are eager to protect their vehicle’s interior from damage. All-weather mats are a must-have for these customers, making them a top accessory choice.
Additionally, they’re low-cost and highly profitable for dealerships, which means they can easily be bundled with other products. Offering a package deal of floor mats, cargo trays, and other interior accessories can help you boost your overall accessory sales.
Cargo Tray
Cargo trays are another accessory that’s popular among SUV and truck owners. These trays are designed to protect the cargo area from spills, stains, and dirt, making them especially useful for customers who frequently transport groceries, sports equipment, or pets.
With SUV and light truck sales accounting for 80% of all vehicles sold in 2023, the demand for cargo trays is high. The cargo tray is a simple, easy-to-install accessory that enhances the functionality of the vehicle, offering added value to customers. It’s a perfect item to promote alongside other storage-related accessories, such as organizers or roof racks.
Trailer Hitch
A trailer hitch is essential for many truck and SUV owners who need to tow boats, trailers, or other equipment. It’s an accessory that’s not just a luxury but a necessity for many customers.
As the SUV and pickup truck market continues to grow, so does the demand for accessories like trailer hitches. Whether it’s for recreational purposes or practical use, these accessories are a high-margin item for dealerships. Because customers trust dealerships to offer quality, OEM trailer hitches provide a sense of confidence when towing.
Additionally, offering trailer hitches online gives you the chance to reach a broader audience—customers who might be browsing eBay or Amazon for specific towing solutions. When customers need a trailer hitch that’s compatible with their vehicle, they’ll likely turn to dealerships offering OEM products for a reliable and secure fit.
Roof Rack Cross Bars
For adventure-loving customers, roof rack cross bars are a must-have accessory. Whether they’re heading out for a camping trip, bike ride, or ski vacation, these cross bars provide the extra storage space they need to haul bikes, kayaks, or luggage.
Roof racks are one of those accessories that offer tremendous value for customers who enjoy outdoor activities. And with SUVs and trucks continuing to dominate the market, roof rack cross bars are in high demand.
Roof racks are easy to promote, and when paired with other outdoor-related accessories, like bike racks or ski racks, they become a highly profitable bundle for dealerships. When you list these products on platforms like Amazon and eBay, you’re not just reaching your local market—you’re tapping into a national audience of adventure enthusiasts.
Plug-In Home Vehicle Charger
As electric vehicles (EVs) become more mainstream, the demand for home vehicle chargers has skyrocketed. EV owners need a reliable way to charge their vehicles at home, and OEM chargers offer the assurance of compatibility and safety.
This is a growing segment within the accessories market, and as electric vehicles continue to increase in popularity, dealerships can position themselves to be leaders in selling OEM EV chargers. By offering home charging solutions online, your dealership can reach EV buyers who are looking for reliable, easy-to-install chargers that work seamlessly with their vehicle.
With charging infrastructure being a top concern for many EV owners, selling these products gives your dealership the opportunity to cater to this growing customer base.
Soft Tops (For Jeeps and Convertibles)
For customers who love the open road, a soft top is a must-have accessory. These are particularly popular for vehicles like Jeeps and convertibles, where drivers can enjoy the thrill of driving with the top down.
Soft tops are a great accessory for dealerships because they cater to a specific, passionate customer base. They’re highly customizable and provide an easy way to enhance the appearance and functionality of certain vehicles. Jeep owners, for example, often look for options to customize their vehicles to match their lifestyle, and soft tops are a common accessory choice.
Offering these products online allows you to target a niche market of Jeep and convertible owners who are searching for ways to improve their vehicles’ appearance or functionality. And because soft tops are typically higher-ticket items, they present a great opportunity for increased revenue.
