The Story Behind Scherer Mazda’s $3 Million Parts Goal

Scherer Automotive, led by Managing Partner Greg Whitten, operates two dealerships: Scherer Lincoln Volvo and Scherer Mazda. While both stores serve their communities, this spotlight focuses on the innovative strategies driving success at Scherer Mazda’s online parts business, Mazda Swag.

From day one, the dealership treated its e-commerce venture as a unique operation. Mazda Swag is more than just a parts department—it’s a standalone business. This approach has helped the dealership unlock new opportunities, especially with the help of eCommerce platform RevolutionParts.

Opening New Revenue Streams with Online Sales

Mazda Swag’s online parts store has drastically increased sales and created unexpected benefits for the entire dealership. 

“Mazda Swag isn’t just about selling parts; it’s about creating multiple revenue streams for the dealership,” Whitten said.

Scherer Automotive 30-Day Online Part Sales Performance

Selling parts to customers nationwide allows Scherer Mazda turns over inventory faster, which can lead to extra rewards from the manufacturer. “Online sales have unlocked manufacturer volume incentives, creating a whole new revenue stream for us,” Whitten shared.

Additionally, Mazda Swag’s success has helped the dealership build a reputation for efficiency and reliability. By meeting customer expectations for fast shipping and competitive pricing, Scherer Mazda has positioned itself as a trusted source for genuine parts and accessories. 

Tools That Drive Success

Shipping and pricing are two critical components of running a successful eCommerce business, and RevolutionParts has made both more efficient for Scherer Mazda.

Shipping Integration

RevolutionParts simplifies the complex task of shipping by integrating directly with major carriers. This feature has transformed what was once a logistical challenge into a streamlined process. 

“The integration with shipping carriers like UPS and Fedex allows us to turn shipping into a profit center and simplify everything,” Whitten said. 

The RevolutionParts system automatically calculates shipping costs for all major carriers, helping Scherer Mazda choose the most cost-effective option for each order.

With these tools, Scherer Mazda ensures that orders are packed, shipped, and delivered quickly, meeting customer expectations for speed and reliability. 

“When customers receive their parts on time, it reinforces trust and satisfaction,” Whitten added.

Dynamic Pricing

Pricing parts and accessories used to be a time-consuming and manual process. RevolutionParts’ dynamic pricing tools changed that, allowing Scherer Mazda to respond swiftly to market demands and maximize profit on every single order. 

“Dynamic pricing tools help us easily price parts and accessories for online shoppers, so we can stay competitive in the growing market,” Whitten explained. 

These tools help the dealership stay competitive by keeping prices fair while still making a profit. With both speed and value in mind, Scherer Mazda has built a smooth and satisfying experience for customers.

Big Goals for 2025

Scherer Mazda has ambitious plans for the future. “Our goal for 2025 is to make $3 million in online part sales with just one brand, Mazda,” Whitten said. 

To hit this target, the team is focusing on strategies that work and improving them further. Success will depend on smart data use, top-notch customer care, and fully utilizing the RevolutionParts tools. 

“Data is king. We don’t make decisions based on gut feelings; we let the data guide us,” Whitten emphasized.

Advice for Other Dealers

For dealerships considering parts eCommerce, Whitten has clear advice: commit fully or don’t do it at all. 

Success in online parts sales depends on having the right resources, a strong team, and the right attitude. 

“Running a dealership—or any business—is like playing chess. You need the right pieces in the right places to win.”

The Bottom Line  

Scherer Mazda’s success with parts eCommerce is no accident. By treating Mazda Swag as its own business, using RevolutionParts to simplify operations, and focusing on data-driven decisions, the dealership has created a reliable and adaptable model other dealerships can look to for inspiration.  

With ambitious goals, a strategic approach, and a commitment to excellence in place, Scherer Mazda is proving that online parts sales can drive significant growth across the dealership while meeting the evolving needs of customers everywhere.