The automotive industry is experiencing a paradigm shift as digital retailing becomes integral to the customer journey. Selling car parts online has become more common in recent years. As a result, dealerships have a chance to improve their customer experience and...
One of the biggest reasons dealers think they need to avoid doing business online is because they will most likely have to lower their margins to stay competitive. What these managers are missing is that selling online isn’t about profiting from margins, but rather...
Online shoppers have different wants and needs than the customers you’re used to dealing with at your dealership. There’s a reason they’re shopping online rather than in-store, after all. Once you’re tuned into these key differences, you can cater to their desires,...
As consumers continue diversifying their shopping habits, specialty automotive parts manufacturers and sellers must build consumer trust to beat the competition and grow their business. Building consumer trust is challenging to do for any online retailer. However, it...
The rise in new car prices and interest rates has significantly impacted new car purchases. Fewer people are buying new cars and opting to keep their older models. This means a drastic drop in new car sales and an increased challenge in raising absorption rates at the...
Being an online retailer has its challenges. Selling online is competitive, and retailers must utilize their advantages wherever possible. This is especially true for specialty automotive parts sellers. Specialty automotive parts sellers face some tough challenges....
Recent Comments