Google Shopping Vs. Google Search Campaigns (for the Parts Department)
Google offers a variety of marketing services, so it’s easy to get lost in the options. You have Google Ads, Google Shopping, display campaigns, and search campaigns. So, where do you start? A lot of people confuse Google Shopping campaigns with Google Search...
Effective Communication For Higher OEM Parts Program Adoption
The automotive industry is changing faster than ever, and with that comes a rise in consumer expectations. To better meet consumer expectations, dealers and manufacturers must be on the same page and collaborate to provide consumers with the best experience possible...
6 Ways Social Media Can Drive Traffic to Your Parts Site
Social media marketing is still the most prevalent form of online marketing for all businesses. In 2021, there were 295 million social media users in the United States, making up about three quarters of the population, and over 31 million social media users in Canada....
3 Proven Techniques to Increase Traffic to Your Parts Website
Launching a parts website was the first step to harnessing eCommerce sales success, but now you need to get your website out in front of consumers and in their minds. A strong marketing strategy can help you do that. You might think it takes too long to get the right...
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