Your parts website should be exactly that- YOURS. Not a carbon copy of another part site, identical in every way except for the name of your dealership. Without a unique, eye-catching website and branding, how do you expect to draw customers to shop from you? A great...
If you do any shopping online, you’re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making...
Processing a fraudulent order on your parts website can set sales back by days or even weeks! But you shouldn’t have to live in fear. As long as you have the right tools and a bit of knowledge on the subject, it’s easy to spot a risky order. Here’s a list of resources...
Imagine becoming a national retailer of OE parts! Amazon has the growing customers to get you there. 300 million of them, to be exact. By selling OEM auto parts on Amazon, you can tap into 10 million car owners who bought parts and accessories online. And that was...
Auto forums are a great way to promote added sales at your dealership – but we’ll be honest with you, it does take time and it’s not for everyone. If you don’t have someone on your staff who’s really good at getting involved with online...
Building up an email list for your parts website has a TON of long-term benefits, like building customer loyalty and driving more sales. Even if you don’t plan on doing anything with those emails right away, it never hurts to start building your list. Just set up a...
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