For any dealership’s parts department looking to thrive online, understanding and implementing effective keyword research is non-negotiable. Just like the right part ensures the perfect fit for a vehicle, the right keywords ensure that potential customers find your...
In the fast-paced world of digital marketing, SEO is a cornerstone of a successful online presence. Understanding the nuances between on-page and off-page SEO is crucial for dealership general managers, parts managers, and their teams, especially to enhance dealership...
Imagine a customer in your town searches Google for “best car battery near me.” If your dealership’s parts department doesn’t pop up in the first few results, you might lose that sale to a competitor. This is why local SEO (Search Engine...
When a dealership notices a surge in visits from local searches for “best engine parts near me,” it’s clear that their SEO efforts are paying off. But how can you consistently monitor and evaluate these successes to ensure your strategies are truly...
This means big changes for dealers selling OEM parts. According to S&P Global, the average age of vehicles in the U.S. is now 12.6 years. Among other factors, better vehicle quality and economic considerations have led to people keeping their passenger and light...
In a recent webinar, “Conquering Parts Sales with Paid Ads,” hosted by RevolutionParts, industry experts shared their insights on leveraging paid advertising to increase parts sales. The panel featured Mike Rich, VP of eCommerce, Liam Cambra, VP of...
Recent Comments