Remarketing is advertising that specifically targets people who have already interacted with the parts and accessories on your web store. Chances are, you’ve probably experienced email remarketing before by receiving messages after making a purchase, or being nudged...
Adding online selling channels to your parts department is a great way to generate new revenue, which can go on to also benefit the entire dealership. This is one of the biggest reasons for selling online, but is it the only benefit? As it turns out, there are MANY...
As we approach 2024, the automotive industry faces unprecedented challenges and exciting opportunities. For parts dealers, the end of the year is about navigating through changes and leveraging them to fast-track revenue growth. Where parts departments are concerned,...
2023 tossed a new set of hurdles at car dealers, making it a year to remember – and not just because of the supply chain challenges that lingered. This time, the mix included the ripple effects of the UAW strike and the ever-climbing inflation. But, guess what?...
As we rev up for 2024, the automotive industry is shifting gears, embracing an era where digital convenience and operational efficiency are preferred and expected. For Parts Managers, this means more than just keeping up with the pace—it’s about setting the...
Auto groups understand the significance of scaling their parts and accessories eCommerce business. However, they often lack the control they need. As some stores work hard at selling online, others choose not to participate. Often, a group may have a few stores...
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