How Valenti Auto Center Became the Top Volvo Parts Seller of 2024

When Valenti Auto Center ventured into online parts sales, they didn’t know if it would ever pay off. Now, they’ve become a top seller, earning Top Volvo Parts Seller of 2024. Under Brian Myers’ leadership, they continue to grow by focusing on great customer service, shipping efficiency, and adapting to changes in the industry.

How Valenti Auto Center got started with online parts sales

Brian has been with Valenti Auto Center for 10 years and has been selling parts online through RevolutionParts for the last six years. The dealership stocks parts for three brands—Volvo, Audi, and Volkswagen—but Volvo is their biggest seller online.

“When we first started, we weren’t sure how it would go, but now it’s a big part of our business,” said Brian.

Valenti Auto Center started selling parts online after seeing other dealerships have success with it. At first, they tried another platform, but it wasn’t the right fit. RevolutionParts gave them more control and made it easier to sell parts in a way that suited their business.

“Switching to RevolutionParts gave us more flexibility, which is what we needed to make online sales work for us,” Brian shared.

Three simple keys to online success

Brian believes the key to selling parts online is simple—be accurate, be fast, and offer fair prices.

“If someone wants a part, we make sure they get the right one, it’s packed well, and it’s sold at a fair price,” Brian shared.

Great customer service is a big reason for their success. Brian and his team always reply to customers fast. If a message comes in during business hours, they answer it the same day. 

“If we don’t respond quickly, the customer might just buy from someone else,” Brian said.

The team also pays close attention to shipping. In the beginning, high shipping costs made things tough. Customers didn’t want to pay $20 to ship a $10 part, so Valenti Auto Center worked to lower shipping costs. They started using LTL shipping (less-than-truckload: a cost-effective way to transport freight that doesn’t fill an entire truck) for bigger orders.

Keeping online sales separate helps with focus

One thing that sets Valenti Auto Center apart is how they run their online business separately from their in-store and wholesale parts sales. Many dealerships blend their sales channels, but Brian believes keeping them separate helps them stay focused. 

They use different prices for online, wholesale, and in-store sales. People buying online usually need parts for older cars, while in-store shoppers often need parts for newer ones. Because of this, Brian’s team has separate ways of handling each type of customer

Strong 2024 sales numbers prove success

Valenti Auto Center’s online success is backed by strong sales numbers. In 2024, they processed 5,772 orders, generating $1,289,394.08 in total sales. With an average order value of $223.39, their online parts business continues to thrive. These numbers show how their focus on competitive pricing, fast shipping, and excellent customer service has helped them grow year after year.

Valenti Auto Center 2024 Online Part Sales

Favorite RevolutionParts features

One of Brian’s favorite RevolutionParts tools is the ability to create custom products, like service kits. 

“I personally like building the products myself,” Brian said. 

He enjoys creating oil change kits and transmission service kits, which help customers get everything they need in one purchase.

Another feature Brian finds useful is the platform’s inventory management capabilities. Brian and his team keep track of their stock, see which parts sell best, and adjust their orders as needed. This helps them avoid having too many or too few parts, making things run smoothly and keeping customers happy. 

He also likes the automation tools in RevolutionParts because they cut down on extra work and make things easier.

Great advice for other dealers

Brian tells other dealers not to be afraid of online selling. 

“If I was at a dealership that wasn’t doing it, I’d say just try. That’s what we do—test ideas. Some work, some don’t, but most turn out fine. You won’t know unless you try,” encouraged Brian.

He also believes that many parts departments are stuck in old ways of selling. Some dealers focus only on in-store sales, while others prioritize wholesale. But for dealerships that want to grow, online sales are a huge opportunity. 

Another key piece of advice Brian shares is to focus on customer experience. Answering quickly, being clear, and sending the right parts help customers trust a business. Happy customers come back and tell others. Good reviews also matter, so dealerships should focus on great service at every step.

“We focus on accuracy and speed. If we take care of the customer, they’ll come back and tell others about us,” Brian said.

The future of Valenti Auto Center’s online business

Looking ahead, Brian wants to keep building on their success. “We’re very adaptable here. If something goes wrong or stops working, we just figure it out,” Brian explained.

Selling parts online has allowed Valenti Auto Center to reach customers all over the country. Instead of being limited to Connecticut, they now ship parts to California, New York, and beyond. 

As online sales continue to evolve, Brian plans to stay ahead by testing new strategies, refining their shipping methods, and keeping customer service as their top priority. More people are buying parts online, and Valenti Auto Center is ready to keep up. 

Ready to take your parts business online?

Valenti Auto Center’s success shows what’s possible when a dealership embraces eCommerce. With the right tools and strategy, selling parts online can open new opportunities and bring in more revenue.

RevolutionParts helps you get started by making it easy to track inventory, manage orders, and increase sales. Whether you’re new to online parts sales or want to improve, we’re here to help.